Business is as competitive as ever. Having a great product or service isn’t enough anymore—you have to constantly look for a competitive edge. Will it be a killer website, a particular sales technique, superior customer service, a better industry trend analysis? It is critical to stay up-to-date on the latest business trends and technologies or you might get left in the dust. The SEMA Education Institute (SEI) has assembled a comprehensive education program that will be held in conjunction with the SEMA Show. The program will feature multiple tracks, including online marketing, customer service and sales, business management, industry trends and more. Each session will include subject-matter experts who will give you practical tools and resources that can be implemented as soon as you get back to the office. Don’t miss this unparalleled opportunity to get up-to-speed on the latest trends and technologies to give your business the competitive edge you need to succeed.
To create a personalized itinerary, visit www.SEMAShow.com/education
Ford Motor Co. Chief Technical Officer and Vice President, Research and Innovation to Deliver SEMA Show Vehicle Technology Keynote
Kick-off the 2011 SEMA Show by attending the SEMA Vehicle Technology Keynote featuring Paul Mascarenas, CTO and vice president of Ford research and innovation. As an automotive enthusiast and performance advocate, Mascarenas will provide the keynote address for SEMA’s Vehicle Technology Briefing Program on Tuesday, November 1, at 9:30 a.m. in the new Vehicle Technology Center and Theatre in South Hall Upper Level booth #35185. During his keynote remarks, attendees will learn how Ford is leading the reinvention of the automobile and how advanced technologies in green performance, vehicle connectivity, dynamics and personalization are impacting the OEM and aftermarket industries today, as well as creating new business opportunities for SEMA members. Following Mascarenas’ presentation will be an interactive discussion with John Waraniak, SEMA vice president of vehicle technology and an afternoon panel at 1:00 p.m. entitled “Performance Branding and Marketing to Enthusiasts” featuring Chip Foose, Myles Kovacs, Stewart Reed, Jamie Allison, Darrell Behmer and Beau Boeckmann. Space is limited so please arrive early. To learn more, visit www.sema.org/vehicletechnology.
